Show up everywhere they look
Google, Maps, ChatGPT, Perplexity, Gemini, AI Overviews. We make sure your business is the answer when a homeowner searches for the work you actually do.
AI marketing for home services
More booked jobs for home-service companies.
We build one AI-powered system that gets you found on Google and ChatGPT, captures every call, and follows up before your competition does.
Built for
Plumbing · HVAC · Electrical · Garage doors · Roofing · Restoration
Found across
-
Google - AI Overviews
-
ChatGPT -
Perplexity -
Gemini -
Bing Copilot
Built by operators who have run the marketing inside a home-services business
Built by operators · not career marketers
$500K/mo
Ad spend managed across US home-services SMBs
#1 in niche
Built and sold AdjustLeads on SEO alone, outgrew better-funded competitors
The Verge
Tosh's AI engineering work featured for production-scale systems
250M/day
Transactions scaled by our CTO at a YC-backed platform
AI search is here
Customers are asking ChatGPT who to call. Most home-services companies are invisible to it.
Your next emergency plumbing call, your next roofing repair, your next garage-door install — there is a real chance the homeowner started by asking ChatGPT, Perplexity, Gemini, or Google AI Overviews. If those answers do not include you, you lost the lead before the phone ever rang.
What we do
The front-end of your business, rebuilt as one system.
Search, AI visibility, pages, lead intake, follow-up, and reporting should run as one thing. Not five vendors you have to babysit.
Turn visits into booked calls
Service pages, offers, and trust signals built around the jobs you want more of. Tracking wired so you stop guessing where calls come from.
Never lose a call
Missed-call text-back inside 60 seconds. AI intake that qualifies and books before your competition gets a chance to pick up.
See what brought every job in
One dashboard. Calls in, jobs booked, ad spend, AI visibility, what is leaking, what we are fixing next. Plain English. No 30-tab spreadsheet.
Ship improvements every week
Real work that moves jobs booked — not a monthly screenshot of rankings. Search, AI visibility, pages, and follow-up improved on a live backlog you can see.
Why now
Search has fragmented. Most home-services marketing has not caught up.
Customers still use Google, Maps, AI answers, and paid placements. The difference is that owners now need one owned system around those surfaces — not five disconnected vendors.
The old trade stack is broken.
Most owners pay an SEO guy, an ads guy, a lead seller, and a website guy who all blame each other. The system never connects, and you are the one chasing.
AI search already moved.
Customers ask ChatGPT and Google AI Overviews who to call. Most home-services sites are not even readable to AI yet — so AI recommends someone else.
Ownership compounds.
Pages, tracking, intake, and AI workflows that you actually own keep paying after a campaign ends. Rented vendor activity vanishes the day you stop the invoice.
Who you actually work with
Built by operators who ran this marketing on the inside.
We started FirstMention because we kept watching home-services owners buy broken marketing from people who had never actually run a real business. The person on your first call is the person doing the work.
CEO & Cofounder
Luca Meneghetti
Cofounded and sold AdjustLeads. Before that, ran $500K/mo in ads across US home-services SMBs at a direct response agency.
CTO & Cofounder
Tosh Velaga
Engineer featured in The Verge for AI work. Scaled a YC-backed platform to ~250M transactions a day. Cofounded and sold AdjustLeads with Luca.
A letter from our founders
Marketing should not feel this broken.
AI should not be more homework. It should help you skip the parts of marketing every home-services owner already hates — the chasing, the guessing, the vendor babysitting, the missed calls, the monthly spend that disappears into fog.
How we work
Find the leaks. Build the engine. Keep improving it.
We stay close to your site, calls, forms, lead flow, and search surfaces. No fluff. Just the work that makes the system easier to understand and harder to waste.
-
Find what is leaking
We map how customers find you, what they see, where leads drop, and which parts of your current stack nobody actually owns.
-
Build the booked-jobs engine
We fix the pages, tracking, intake, follow-up, and AI visibility work that should already be running as one connected system.
-
Run it. Measure it. Improve it.
Calls, forms, search, and AI surfaces tell us what is working. Every week we ship the next round of improvements. No monthly mystery deck.
Get started
See where your jobs are leaking. Then fix it.
Start with a free AI visibility scan. Or just book a call and walk through your current marketing with a founder.